Foundation repair leads, explained.

Where foundation repair leads come from

Homeowners notice a problem first. A door sticks, a floor slopes, a crack runs along the brick or a gap opens around a window. Then they search, usually on a phone, for words like foundation repair near me or foundation crack repair. Some call right away. Others fill out a form and wait for a call back.

Contractors get those homeowners from a few places: their own Google ranking and reviews, paid ads, referrals from other trades, and companies that collect homeowner requests and pass them along. Each source has a different cost in money and a different cost in time.

What makes a lead worth calling

• The phone number works and belongs to the person who asked.
• The homeowner actually asked to be contacted about foundation work.
• The address is inside the area you serve.
• The request is not a duplicate of one you already got.
• You are not racing a crowd of other contractors for the same person.

Those five points matter more than the number of leads. Ten homeowners who answer the phone are worth more than forty who do not. We explain the last point in detail in shared leads versus leads sent to one contractor.

What to ask before you buy leads

Ask who else receives the same homeowner. Ask what happens when the number is wrong or the homeowner never asked for contact. Ask whether there is a contract, a monthly fee or a minimum. Ask how fast the homeowner is contacted after they ask, because a homeowner who waits a day has usually called someone else.

Get the answers in writing. A seller who cannot answer in plain words is telling you something. Our own answers are on the pay per lead page and in the FAQ.

What you do with a lead once you have it

Call fast. A homeowner who just asked for help is looking at their crack right now. The first contractor who calls, listens and books an inspection usually wins the job. We wrote about this in why speed wins foundation jobs.

Then do what you already do well: look at the job, explain the fix in plain words, quote it and book it. Leads open the door. Your crew and your price close it.

How LaCo Media handles it

We find homeowners in your area who are asking for foundation help. Our system contacts each one automatically within a minute, day or night, and keeps following up. Then we send the homeowner to you and only you. The full steps are on how it works, and the whole system is laid out on the services page. To compare every way of getting homeowners, read foundation repair marketing, compared, and for practical habits see how to get more foundation repair jobs.

Signs of a foundation problem homeowners search for

Knowing what homeowners notice helps you read a lead. The most common signs are cracks in drywall, brick or the slab, doors and windows that stick, floors that slope or feel bouncy, gaps between the wall and the ceiling, and water in a crawl space or basement. A homeowner who writes that a door will not close is describing the same problem as one who writes about a crack in the garage floor, even though the words are different.

When a lead comes in, the note the homeowner wrote tells you what to ask on the first call. Start there, not with a pitch.

Common mistakes when buying leads

• Judging a seller by the number of leads instead of the number of booked inspections.
• Not asking who else receives the homeowner.
• Signing a long contract before you have seen how the leads behave.
• Calling hours late and then blaming the lead.
• Not tracking which source each job came from, so you cannot tell what is working.

Fix those five and almost any lead source gets better, ours included.