Foundation repair lead generation, step by step.

Step one: get found

A homeowner with a crack searches on Google or sees an ad on their phone. To be seen you need either a strong local ranking or paid placement. Ranking takes months of steady work on your website, your Google Business Profile and your reviews. Paid ads can start faster, but they stop the moment you stop paying.

Step two: make it easy to ask

The homeowner lands on a page. That page should say what you do, where you do it and how to ask for help, all above the fold on a phone. One clear button beats five choices. A short form with a name, a phone number and a line about the problem beats a long one.

Step three: answer fast

Homeowners ask more than one company. The one that answers first has the advantage. An automatic text within a minute tells the homeowner someone is on it while your crew is under a house with their hands full. More on this in speed to lead.

Step four: follow up

Many homeowners do not answer the first call. A good system keeps trying in a polite way over the next days, by text and by call, and tells you when someone replies. Without follow up, a lot of homeowners who would have said yes simply drift away.

Step five: book the inspection

Everything before this step only creates a chance. The job is won when someone looks at the foundation, explains the fix and gives a clear quote. That part is yours, and no marketing company should pretend to do it for you.

What you can run yourself and what to hand off

Steps one and two are the heavy lifting: websites, ads, tracking and tuning. Steps three and four need software running day and night. Step five is your craft. Many contractors keep step five and hand off the rest. That is how LaCo Media works: we run steps one to four, you run step five, and you pay for the homeowners we send. See how it works and what pay per lead means.

Where lead generation goes wrong

Most failures are quiet. A website that loads slowly on a phone loses the homeowner before they read a word. A form that sends the request to an inbox nobody checks wastes the ad that paid for it. A phone number that is hard to tap costs calls. None of these show up as an error message. They show up as a month with less work.

The fix is to walk the path yourself. Search the way a homeowner would, tap your own listing, fill out your own form and see how long it takes to hear back. If any step feels slow or confusing, so does it to the homeowner.

Tracking what works

You cannot improve what you cannot see. At a minimum, know how many homeowners called, how many filled out a form, how many became booked inspections and how many became jobs. Write down where each one came from. After a few weeks you will know which source deserves more of your money and which deserves less.